After developing the brand identity for Park Avenue Coffee, Dale Schotte asked me to work on branding his next big idea: a gooey butter cake brand co-owned by him and his sister. After much name exploration, the Ann and Allen came from their middle names as a way to honor their mother who's recipe was the foundation of the company.
I developed the initial brand identity including, logo, tagline, palette, fonts, pattern, icons and labeling, and the packaging for the segment-first retail GBC mix.
Images of my work for Ann & Allen Baking Company from around the Web.
