In 2008, Dale Schotte had the one coffee shop he'd purchased, a name and an existing logo he had inherited from the previous owner. He then hired me to refresh the logo (keeping the silhouette of townhomes evocative of St. Louis' Park Avenue in Lafayette Square) and expand on it to develop a full brand identity. Dale has since gone on to open 5 more stores as of this writing and has full-time creative helping extend the system I put in place. Images of my work from around the Web.
The work included: logo, tagline, signage, wearables, merchandise, packaging, menu boards, wall graphics, vehicle wrap, typography, and more.
Images of my work for Park Avenue Coffee gathered from around the Web.
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