A proposed campaign, Patron of Original Thinkers, supporting the idea that Bass Pale Ale is a brew for those that don't follow the herd mentality but think for themselves. 
“Thought-Provoking Miscellany” would grace each piece* which also offered white space on which one could do one’s thinking whether it be writing a song, solving an equation, sketching a drinking partner, or tagging the bus shelter.

*In these comps, the miscellany is from “Schott's Original Miscellany” compiled by Ben Schott

Print ad 1

Print ad 2

Coaster, front & back

Speaker Series poster

Outdoor, bus shelter

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