A proposed campaign, Patron of Original Thinkers, supporting the idea that Bass Pale Ale is a brew for those that don't follow the herd mentality but think for themselves.
“Thought-Provoking Miscellany” would grace each piece* which also offered white space on which one could do one’s thinking whether it be writing a song, solving an equation, sketching a drinking partner, or tagging the bus shelter.
*In these comps, the miscellany is from “Schott's Original Miscellany” compiled by Ben Schott
Print ad 1
Print ad 2
Coaster, front & back
Speaker Series poster
Outdoor, bus shelter